Influence of Demographics on Family Communication Patterns in Family Purchase Decisions

The purpose of this paper is to find the influence child demographics and parent on family communication patterns for both Indian Japanese children in purchase decision making. In order achieve objectives research, authors have used descriptive research design a survey method collect responses from parents as well expat living India. results study suggest that significant except gender child. Marketers can frame profiles their interest according pattern followed then target them accordingly with suitable media marketing programs.